Seeing Red: How Simple Visualization Unlocked a Key Insight
"We often assume the moment of conversion — the sale, the deposit, the acceptance — is a moment of pure celebration for our users. But when I mapped the emotional journey of international students at L’Université de Montréal, the data told a different story. Discover how a simple shift in visualization revealed a 'red zone' of anxiety, and why your brand might be missing the most critical friction point in your customer's journey."
The Online Market is Saturated: Why Brand is Your Only Differentiator
In a landscape where online learning is a strategic imperative, how do you stand out? I argue that Brand is the answer—fueled by empathy and scaled by AI.
The Magic of the Mash-Up: When Brand Meets Storytelling
"Last week, we brought 20 creative professionals from across a university together in one room. Many had never met. What happened next was a masterclass in the power of visual storytelling and the necessity of breaking down silos."
Do Websites Even Matter in 2026?
In 2026, your website has never been more important. It just has a completely different job description.
Honoring the Story: What We Learn When We Actually Listen
A recent brand assessment revealed a fascinating disconnect between marketing intent and community reception. Here is what we learned about the power of authentic details when we listened to the people who live the brand.
The Creative Edge: Why I’m Heading to Orlando (and Why You Should Too)
Can we scale education without losing its soul? I’m heading to the 2026 Carnegie Conference in Orlando to discuss “The Creative Edge.”